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The subjects were shown multiple typefaces and were asked to rate the perceptual qualities they may possess, such as heavy, light, fast, and slow.Īnother study, which broadened the study subjects’ adjective choice, found the highest correlation with Times New Roman and Helvetica fonts and the adjectives “formal” and “legible,” respectively. Research in The British Psychological Society back in 1989 found a correlation between adjectives and various fonts perceived by the study subjects. And it’s not only what you want your users to see it’s also about how they feel when reading your copy, and fonts help create an emotion you need to serve your site’s purpose. Therefore, just as your site’s overall design serves the purpose of telling a story to the user, fonts are elements that further support the narrative.

You can find that a dedicated typography strategy aims to either: Furthermore, an excellent typeface can create a solid visual hierarchy, compliment the graphical balance, and be the centerpiece of the design. Choosing a proper typeface for your web design influences the readers’ decisions subconsciously. Typography in the digital world is more than just picking a pretty font. Sure, there are multiple subcategories under one typeface with various rules down to the details, but if the font style uses serifs, it can fit under the prominent font family. For a font to fit under the broad serif font family, it must have serifs on the letter designs. Try Startup App Try Slides App Other Products With Startup App and Slides App you can build unlimited websites using the online website editor which includes ready-made designed and coded elements, templates and themes. Some typefaces can have stricter limitations on what factors you can change while remaining in the specific family, and others have more relaxed rules.Ī typeface consists of various distinguishable parts, such as serif, sans-serif, aperture, ascender, baseline, cap height, descender, leading, letter-spacing, stem, stroke, and x-height. Let’s look at what makes a font and how it can be used in the modern digital world. However, some fonts share similarities in these attributes and therefore make up a typeface, a family of related fonts. Like with every visual input, fonts also carry a hidden message that changes how the reader perceives the text regardless of the content itself.Įach font is a unique set of letters with various weights, widths, and styles. Each typeface includes a number of fonts that follow the set of rules that make them a part of a particular typeface category.įonts are visual elements used to pass information or display a message to the reader. One part of typography includes typefaces which are a collection of letters. Typography is the art and technique of arranging type to make written language legible, readable, and appealing when displayed. Use Font Psychology to Empower Your Web Design Basics of Typography

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In fact, it can take months or years of trial and error with persistent experimentation, and even the slightest tweaks can increase or decrease the success of your site. Nailing the font choices isn’t an easy feat. Therefore, proper font choices fuel your site’s user experience and ultimately affect the design side of your conversion rate optimization.Įxport Figma Designs to Live Website – No-Code Like other design elements, fonts influence how readers perceive the text, a product, or even the entire website. Since fonts are also visual elements, you can use them as psychological elements to paint a narrative that supports your site’s efforts. While most of the web is built upon a handful of popular font types, there’s lots of room to pick a unique path. There are over half a million fonts in the world.

Font Psychology: Here’s Everything You Need to Know About Fonts

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